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Industry News

Center conversions cater to Chinese consumers

February 21, 2018

U.S. shopping center landlords are adapting to demographic shifts by tailoring their properties to appeal to growing groups of consumers from China.

China Town Plaza LLC is converting a Spanish Colonial–style center in Boise, Idaho, into an exotic Chinatown. The $1 million makeover includes an Asian-style gate and pagoda-style roofs on the center’s five buildings. The center will be renamed from Liberty Plaza to Idaho Asian Plaza and will feature tenants that reflect Chinese, Filipino, Indian, Japanese, Korean, Thai, Vietnamese and other Asian cultures. Boise Premiere Real Estate has lined up a 14,000-square-foot Asian supermarket to join the center. The center was built in 1975, with a second phase completed in 1978. In the 1980s the property got a face-lift in the Spanish Colonial style. The remodeled buildings will feature traditional architecture popular in Chinatowns across in America. About 5,000 Chinese-Americans live in Idaho, half of them in the Boise region, according to the Idaho Statesman.

In Orlando, Fla., the former Publix- and Walmart-anchored Westside Crossing has been transformed by Chinatown Development LLC into an Asian-themed center anchored by New Golden Sparkling Supermarket and 1st Oriental Supermarket. Asian restaurants there include Chef Wang’s (Chinese food) and Japanese noodle house Sapporo Ramen. Another tenant is New York City–based Amerasia Bank, which caters to Asian customers.​ Plans include adding a third supermarket and a food hall, according to the Orlando Sentinel. Orlando’s Chinese community grew by 48 percent between 2011 and 2016, according to the latest Census Bureau numbers. The local Chinese population grew by about 28 percent between 2006 and 2011.

By Brannon Boswell

Executive Editor, Commerce + Communities Today

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