Irvine Co. announced the openings of roughly a dozen new retailers as part of its $200 million reinvestment in Irvine Spectrum Center, which will infuse the Orange County lifestyle hub with some new brands. The centerpiece includes four new buildings on the southeastern edge of the center for housing 30 new stores and restaurants.

The announcement reveals the first wave of tenants since construction began last year on the 137,000-square-foot addition.  This summer Hello Kitty Café will start things off when it opens a bar and café. Other tenants will continue opening throughout 2018, including a two-story H&M and a Falasophy falafel chain. And Sephora is on track to open a flagship at Irvine next year.

“We’ve pinpointed retailers that complement our current offerings, bringing energy and individuality to Irvine Spectrum Center, including coveted Orange County brands,” said Butch Knerr, president of Irvine Retail Properties. “Expect grand openings and big reveals throughout 2018 that reflect trends both globally and locally.”

Meanwhile, a new parking structure this year will provide some 1,500-plus spaces and feature enhanced parking-guidance technology.