Williams-Sonoma has introduced in-store pickup services for purchases made on its website (williamssonoma.com). Customers shopping this way can pick up their merchandise at any of the 221 Williams-Sonoma stores across the country, and they may also request that the items be gift-wrapped, at no extra cost.

“Whether you want to shop in our stores, overnight-ship a product from williamssonoma.com or pick up an online order quickly, we are here to offer our customers every level of convenience with their shopping experience,” said Williams-Sonoma President Janet Hayes.

“Our omni-channel retail strategy allows customers to seamlessly shop with Williams-Sonoma through our catalog, call centers, website, social-media channels, retail stores and the customer’s own mobile devices,” said Shane Brogan, senior vice president of brand strategy and store operations. “The ability to pick up an online order in our store merges both our online and offline retail strategies for an additional level of convenience and efficiency for our customers.”