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From validating product quality to showcasing exceptional service, positive reviews serve as powerful endorsements that resonate with potential customers. This StartupNation article delves into eight proven tactics businesses can employ to harness the potency of customer reviews, enhancing their brand visibility and fostering stronger connections with their audience. One takeaway: Integrating customer reviews across digital platforms and marketing channels can amplify a small business’ credibility.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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