More retail centers are adding entertainment anchors to extend shopper visits. One such anchor is Urban Air Adventure Park.
The company recently announced plans to build a 31,000-square-foot facility at Summer Creek Station, a 26-acre retail development in south Fort Worth, Texas. The indoor park will serve as an entertainment anchor for Summer Creek Station and also as a prototype for the company’s future national expansion. Transwestern retail managing director Steve Williamson and senior vice presidents Larry Jordan and Mason Bishop represented the developer, Wilson & Stonaker, in the transaction. Among the center's other anchors are an existing Walmart Neighborhood Market.
“With the shift to experiential retail in the last two to three years, entertainment venues have become highly sought-after retail anchors, because their product is resistant to e-commerce competitors like Amazon,” said Bishop. “Family-based activities like Urban Air Adventure Park attract shopper traffic and create residual value for the overall development.”
Colleyville, Texas–based Urban Air opened its first facility in 2011, in Southlake, and has since expanded to 131 facilities nationwide. The Urban Air in south Fort Worth will include some award-winning trampoline park attractions and an arcade, plus an indoor roller coaster, a climbing wall, a ropes course and more.
“Urban Air picked this location because of its regional draw, highway visibility and the flexibility offered by building and designing the facility from the ground up to create a model we can use to elevate our brand to the next level,” said Michael Browning Jr., Urban Air's founder. “Urban Air is thrilled to continue to expand in Dallas–Fort Worth and [to] bring next-level entertainment to guests in this area of dynamic new residential growth.”
By Brannon Boswell
Executive Editor, Commerce + Communities Today