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By Jamie L. Palmer, online business strategist and coach
www.jamielpalmer.com
Paid ads are a challenge. Understanding audiences and traffic are essential when it comes to running paid ads. An understanding of where in the client journey your audience member is and what type of traffic stage he or she is in can improve your paid ad performance drastically.
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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