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The sale might be over, but the customer journey is just beginning. A memorable post-purchase experience can transform a one-time buyer into a loyal advocate for your brand. This guide from StartupNation explores practical strategies — such as personalized follow-ups, engaging packaging and proactive social media interactions — that help businesses stand out and foster lasting customer relationships.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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