The brand’s existing Los Angeles location, at the renowned Farmers Market, adjacent to The Grove, was fully redesigned, remodeled and reopened as The Container Store Custom Closets.

“This is an immense opportunity for our brand, as this new store concept signifies our direction and our intense focus on custom closets,” CEO Melissa Reiff said in a press release. “We are experts in storage and organization solutions, and our expertise is invaluable to accomplishing the beautiful functionality of one of the most utilized spaces in a home: the closet. Our goal is to take what we do best and further strengthen our offerings to become the go-to custom-closets resource for every size, style and budget.”

Among the services available at this location will be professional design consultation and measurement to ensure that the solutions fit the spaces and the customer's needs. Inside the store, the visual displays cover every area of the home, including the pantry, the garage and the home office. 

This store will accommodate more customer appointments per day than its retail counterpart does. Designers can use the space for client meetings, and customers seeking to handle the customized-closet process on their own can feel confident in the expertise of the staff for a seamless planning and installation experience.

“The design of the store is elevated yet accessible, serving as a true design resource that allows customers to talk through their projects and visualize specific aspects of the design, while having easy access to shop for key organization products,” said Valerie Richardson, Container Store's vice president of real estate. “We want to offer customers in multistore markets a combination of traditional full-assortment stores as well as Custom Closets stores catering to those interested in custom space designs with more robust resources.”

The store will offer click-and-collect service too.

Looking forward, Container Store will be expanding the custom-closet footprint at its Reston, Va., store and also opening a second Custom Closets store, in Dallas, by the end of this year.