The retailer is teamed up with online grocery delivery service Shipt, which works with national and local retailers to provide its delivery services using an app. After Meijer launched its delivery services, in Detroit, in September, the chain expanded it to some 200 stores over the following 148 days. Store-to-door delivery is now available to some 10 million households throughout Michigan, Kentucky, Illinois, Indiana, Ohio and Wisconsin. Shipt employees, who hand-pick items from local Meijer stores, have so far shipped about 85,000 cases of water, 1 million eggs and 1.5 million pounds of bananas.

“As e-commerce continues to change the way people shop, we are proud to bring home-delivery to the Midwest and innovate the way people shop our stores,” said Meijer President and CEO Rick Keyes. “Our goal was to quickly bring a high level of convenience to as many customers as possible, so surpassing a half million deliveries is a great start as we continue enhancing this personalized customer-first experience.”

One reason the service has been so popular, Keyes says, is the retailer’s ability to combine a seamless digital shopping solution with the best of what its brick-and-mortar stores offer. Meijer supercenters typically measure about 192,000 square feet. Because most of the stores are open 24 hours, customers are able to choose delivery times convenient for them, morning or night.

Signup costs $99 per year, and a $7 fee is added to orders that come to less than $35, but deliveries of purchases totaling more than $35 are free. Meijer says this combination of brick-and-mortar accessibility and personalized digital shopping attracts a range of customers, including Millennials, parents and those who have difficulty shopping in person.