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Launching a business with limited funds can lead to unexpected advantages. In Episode 63 of the Amazon Small Business Academy’s This Is Small Business podcast, Elizabeth Mott founder Alice Kim shares how she turned a small budget into a thriving beauty brand by leveraging her network and finding creative ways to cut costs. Also in the episode, Corporate Escape Artist founder Caroline Castrillon offers practical tips on affordable market research and understanding your audience without breaking the bank.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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