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Recent data reveals a significant increase in the proportion of small businesses that start as side ventures, nearly doubling from 2022 to 2023. Forty-four percent of those who started businesses in 2023 maintained full- or part-time employment elsewhere. Factors include the flexibility afforded by remote work, economic uncertainty and generative artificial intelligence tools.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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