By Alexandre Lemieux, Creos
Imagine a new and exciting play space for all ages. People talk to everyone, and unexpected connections blossom. Conservatives laugh with liberals. Young and old gaze at the same light show. Workers and professionals explore together, push the same buttons, listen with wonder to the same soundscape.
The Need: To Experience
An important trend today, it’s not just about the brands we love but the places we go and how we feel when we are browsing or purchasing. Shoppers are consistently choosing experiences like restaurants, escape rooms, concerts and other special events over products. Shopping centers are responding to this trend by integrating nonretail uses like entertainment, personal services, food-and-beverage, health-and-wellness, cultural and educational, and residential into their plans.
Although consumers are dialing down spending on goods, they’re still looking for experience, according to a C+CT conversation with Josh Poag, president and CEO of Poag Development Group, which owns or manages 10 lifestyle centers across the country. “Experience is the name of the game these days,” he said. “That was the trend prior to COVID, and COVID really reinforced the need for experience and social interaction in the retail setting.”
Enjoyable, memorable experiences aren’t just about big attractions; temporary entertainment offerings throughout shopping centers can also meet consumers’ needs and get them excited about a public space. People want to go out and socialize; they’re excited to shop and be entertained.
The Answer: Interactive Art Installations
Creos’ interactive art installations offer consumers exactly what they want: a social experience in the retail setting. Showcasing public art provides a type of creative engagement that online shoppers simply can’t find. Our unique products encourage community gathering in public places; with a boost in social media coverage, they also improve visibility, public perception of destinations and long-term brand awareness.
Art installations also promote relationships, which in turn encourage repeat visits. Great experiences help people bond and often lead to building friendships. When a company consistently provides new and exciting activities, customers stay curious and they keep coming back.
Illuminating Inclusivity
Creos’ installations are more than a fun way to spend time; they are tools for breaking down cultural silos, offering new perspectives and enriching the social fabric of our distancing communities.
Boosting Brightness
Our products deliver visually stunning experiences that captivate audiences both online and offline. Instagram, Facebook, LinkedIn and other digital platforms are prime engines for consumer engagement. By choosing Creos, you’re opting for a breathtaking blend of colors, light, shapes and dimensions that draw attention live and on screen.
Supporting Simplicity
Creos provides its partners with an unrivaled turnkey solution. The company offers a cutting-edge marketing toolkit that follows best practices for the industry. They also provide worldwide transportation, setup and teardown management, and overall exhibit assistance. Simply put, Creos makes it easy.
Ready to make your marketplace magical? Dive in and start the journey by reaching out to Alexandre Lemieux at alexandre.lemieux@creos.io.