Nordstrom rolling out omni-channel services to more stores

The key to Nordstrom’s future success is in engaging with the customers on “their terms,” said Co-President Blake W. Nordstrom on the department store chain’s third-quarter earnings call. “We’re continually testing and learning from new concepts to deliver experiences that improve speed, convenience and personalization,” he said. To that end, the retailer has expanded its Reserve Online & Try In-Store service to 50 of its 117 full-line stores.

Same-day delivery service in major markets is available too, he said. And in December the company will offer 24-hour curbside pickup in Chicago, Dallas, San Diego and Seattle. “Our customers appreciate [the] speed and convenience,” he said. “It frees up their time, and if they choose to do additional shopping in our store, this results in a material lift in their spend.”