New owner to reinvent Things Remembered store experience

Enesco says it intends to operate the Things Remembered online, direct-mail and business-to-business units, as well as a portfolio of stores, under the Things Remembered brand. The companies did not say how many of the existing 400 Things Remembered stores will remain open.

"The sale to Enesco offers a compelling path forward for Things Remembered, its customers, employees, creditors, vendors and other stakeholders," said Nelson Tejada, president and CEO of Things Remembered, in a press release. "We will now build on our legacy as the leading omni-channel retailer focused on personalized-gift merchandise. Among other growth initiatives, we plan to reinvest in our marketing and personalization technology and to reinvent our in‑store experience."

In the meantime, Things Remembered is seeking bankruptcy court approval for a severance and outplacement program and other support for its employees. The company underwent debt restructuring in 2016 and currently has about $120 million in debt, according to Reuters.