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As TikTok’s future in the U.S. hangs in the balance, marketing experts are urging businesses to diversify their strategies and reduce their dependence on any single platform. A recent Forbes article showed how alternatives like Instagram Reels, YouTube Shorts and email campaigns can maintain engagement and foster resilience against disruptions like the TikTok ban. Key tip: Use this disruption as an opportunity to strengthen your owned content and build deeper connections with your audience.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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