ICSC members are masters at using social media to influence consumer behavior, but they also value it as a business-to-business tool. They look to ICSC’s social media accounts for breaking news about the industry and announcements about the organization itself. “Every once in a while a member will tweet questions about an event, or ask for help troubleshooting,” said Jennifer Giraldo, ICSC digital media strategist. They also share deal details, sound off on industry trends and promote spaces for lease.

During RECON this year, Twitter, Instagram, Facebook and LinkedIn lit up with posts from show attendees eager to draw attention to their brands and share their experiences with colleagues. The days before and during RECon are always the busiest as buzz builds at the event, Giraldo says. Social media participation varies by region, with New York City and Los Angeles counting for sizable shares. Chicago, Dallas, Lima, Peru and the U.K. are also hot spots.

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