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Loyalty programs are more than just perks and rewards; they’re vital tools for driving customer retention and increasing sales. With the right metrics in place, small business can assess the true impact of their loyalty initiatives and make data-driven decisions to optimize their effectiveness. StartupNation explored how to measure the success of your loyalty program and why measuring is essential for sustained growth. Key takeaway: Monitor continuously and adapt your loyalty program to ensure it remains relevant, engaging and aligned with business objectives.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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