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Britain’s McArthurGlen Group, which operates 25 outlet centers across Europe, will use SMG’s (Service Management Group) customer-experience management technology to gather real-time feedback from shoppers.
The SMG360 Reporting platform will capture and analyze the data and deliver location-specific factors that drive customer satisfaction. McArthurGlen says this information will help with the creation of localized plans to improve guest experiences. “Our partnership with SMG is helping us improve feedback collection, better understand customer priorities and uncover actionable insights that facilitate improvements across our organization,” said Matt Burke, head of insight at McArthurGlen Designer Outlets.
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McArthurGlen Designer Normandie is scheduled to open next year.