IKEA Centres Russia is to more than double the size of its Mega Adygea-Kuban mall, in southern Russia, near the Black Sea. The project is part of a €2 billion upgrade program IKEA is undertaking at all its 14 Mega-branded shopping centres in Russia to enhance their utility beyond being just places to shop. New retail plus a park and a winter garden are being added to the Mega Teply Stand, in Moscow, which will increase its area by 25 per cent, to 224,000 square metres, when that work is completed at the end of 2022.
The €190 million Mega Adygea-Kuban expansion will see the addition of a lakeside al fresco dining area, plus other restaurants, retailers and entertainment. The centre will measure 190,000 square metres when the expansion is completed in 2021.
“Mega Adygea-Kuban is becoming an exciting new destination for its 14 million annual visitors,” said Milen Gentchev, CEO of IKEA Centres Russia, in a press release. “Anticipating guest expectations and constantly surprising them is key to the successful long-term development of our business. We believe in this vision, which is why we are updating our shopping centres to become meeting places for recreation, leisure and entertainment.”
Mega Adygea-Kuban, Russia
In all, IKEA Centres Russia’s Mega projects provide some 2 million square metres of retail space across Russia, half of it occupied by international retailers. They offer foreign brands a landing place “where many of the cultural and legal barriers to entry have already been negotiated,” the company said. Brands that entered Russia that way last year include Hunnkemoller, Julius Meinl, Lindt and Superdry. Each of the malls is anchored by an IKEA store, a hypermarket and a DIY store; measures about 130,000 square metres; and houses roughly 200 tenants.
By Edmund Mander
Director, Editor-In-Chief/SCT
