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Loyalty programs have become indispensable tools for small businesses to retain customers and stimulate growth. This Startup Nation guide presents five steps to launch a successful loyalty program, emphasizing simplicity, automation, mobile accessibility, customer-centricity and trust-building measures.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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