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According to IGI Global, only 6% of ideas become commercial successes. That’s because it takes more than just creativity to succeed in the marketplace. If you are considering whether to turn your idea into a business opportunity, think about questions like: “Will people pay for your ideas?” For more ways to assess whether your business idea can translate into market success, click on this Entrepreneur article by Athalia Monae.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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