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Artificial intelligence-driven marketing tools have become more accessible and affordable, enabling small businesses to enhance their marketing strategies without exceeding their budgets. This guide from Digital Marketing News explores simple, cost-effective AI options to help you get started and maximize return on investment. One example from DMN is BuzzSumo, which analyzes trends and consumer behavior to help you target the right audience with relevant, personalized messages that resonate.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center