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Storytelling, when executed skillfully, enables you to connect emotionally with your audience. On the Business Storytelling Made Easy podcast, guest Shereese Floyd, creator of the Witness My Life Project, and host Kelly Parker, explore how to infuse storytelling into job listings, onboarding processes and organizational culture.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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