Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

C+CT

Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

C+CT

Five trendy brands make statements with stores

October 25, 2018

Having a trendy physical space to impress shoppers is vital for apparel brands seeking to grow and elevate their status. Here are five retailers with some new ways to connect with consumers by means of stores.

Sports brand Volcom opened a store at Westfield Century City, in Los Angeles. This store follows the opening of the brand’s flagship in Paris last year. Volcom has historically been distributed in largely coastal areas, with a major portion of its sales generated in California, Hawaii, Florida, the south of France, Spain and Australia. Volcom now operates roughly 120 stores worldwide, of which nearly 40 are run by licensees.

Women’s brand L’Agence opened a 1,000-square-foot store at 1011 Madison Ave., its first in the Manhattan borough of New York City, and only its second since its inception in 2008 — a store on Melrose Avenue in Los Angeles. L’Agence has plans to open two stores next year and four the year after that.

Hatch, a digitally native maternity lifestyle brand, has opened its second permanent brick-and-mortar store, in the Brentwood neighborhood of Los Angeles. This 1,400-square-foot space across from the Brentwood Country Mart used the same designers as did the retailer's New York City flagship, in SoHo. The store will house Hatch’s ready-to-wear apparel and Hatch Mama beauty products. Plans are also for the site to be a community center for panel discussions, wellness programs and similar events with a focus on matters important to expectant mothers. The unit will include a “cravings bar” — for serving pickles, ice cream and similar snacks. Hatch says it intends to open 10 more stores by 2020, in such markets as Boston, Chicago and San Francisco.

Cult fashion retailer Dolls Kill opened its first offline experience in 2017 — a 1,100-square-foot store in San Francisco. Now, less than a year later, the brand has a 6,000-square-foot flagship at 415 N. Fairfax, in Los Angeles. The aesthetic mimics an industrial nightclub, including weathered brick walls.

Men’s apparel brand Descendant of Thieves is to open its first storefront, on New York City's Bleecker Street, in November. The 600-square-foot store will showcase performances, art exhibits and community events and will also offer 60-minute delivery within the city. The brand, which launched in 2009, manufactures in limited batches only. Brookfield Property Partners recently acquired several properties on that stretch of Bleecker and has plans to tenant those with emerging digitally native brands.

By Brannon Boswell

Executive Editor, Commerce + Communities Today

Commerce + Communities Today

Members get exclusive access to this magazine with news and trends for the rapidly evolving marketplaces industry.

Sign up now