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Holiday shoppers are navigating inflation and rising costs, causing many to tighten their gift lists and spending this year. For small businesses, this shift presents both a challenge and an opportunity to connect with budget-conscious customers while showcasing unique strengths. Diverse price points, personalized shopping experiences and expansion beyond storefronts are among Bankrate’s tips to turn the season’s economic hurdles into a chance for growth and engagement. One tip: Cater to early shoppers, as nearly half of holiday shoppers plan to make their purchases well before December.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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