November 1, 2018
CVS opened four CVS Pharmacy y Más stores in Houston last month. The stores are designed to appeal to the city's growing Hispanic consumer base.
The CVS Pharmacy y Más stores feature Spanish and English signs, bilingual staff and about 1,500 products from Hispanic brands, reports the Houston Chronicle.
CVS launched this Hispanic-focused concept in 2015, and today 130 CVS Pharmacy y Más stores operate in 67 cities across California, Florida, Nevada, Texas and Puerto Rico.
Hispanics comprise 44 percent of the 2.3 million residents of Houston, according to the U.S. Census Bureau.
By Brannon Boswell
Executive Editor, Commerce + Communities Today
