Almost half (49 percent) of U.S. consumers are wary about receiving products that were produced in affected areas such as China. A smaller group of respondents (32 percent) said they are changing the amounts they spend on services and on such as experiences as dining, entertainment and travel.

Younger consumers seem to be among those demonstrating the most concern: The coronavirus has influenced the purchasing decisions of some 54 percent of the millennials, versus 49 percent of GenZ-ers, 42 percent of GenX-ers and 33 percent of boomers. “Millennials are emerging as the most concerned generation,” said Greg Petro, CEO of First Insight. “They are cutting their spending, stocking up on groceries, using public transportation less and staying indoors.”

About 30 percent of U.S. consumers are shopping less frequently in stores because of coronavirus. Meanwhile, 21 percent are shopping more frequently online.

Roughly 19 percent of U.S. consumers are buying more grocery items because of coronavirus concerns, 13 percent are purchasing more household products and personal-care items, 12 percent are buying more health products, and 7 percent are acquiring more beauty products.