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pink-themed promotions to Barbie-inspired products, these entrepreneurs are leveraging social media to attract attention and connect with a prime marketing target: women in their 30s and 40s who hold significant spending power and influence. Reuters explores how small businesses are seizing the opportunity to be on trend.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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