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Long before your grand opening, you’ve got to build anticipation. Creator Science founder Jay Clouse generated six-figure sales within days of launching CreatorHQ thanks to a strategic pre-launch plan. In a recent episode of Amazon Small Business Academy’s podcast, This Is Small Business, Clouse shared his approach to creating buzz and engaging with your audience and why starting a launch strategy months in advance is key.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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