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Two could be better than one when expanding your reach and impact. Strategic partnerships offer small businesses a powerful way to accelerate growth, expand audiences and share resources. By collaborating with complementary businesses, owners can create win-win opportunities that drive sales and strengthen brand presence. This StartupNation article breaks down 10 proven strategies to find the right partners and make the most of these connections.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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