The Italy-based apparel chain will open a pop-up store in Macerich’s Santa Monica (Calif.) Place this month and is looking at opening additional stores. The pop-up, which will operate for four weeks, is Benetton’s first U.S. store since the chain shut down its 60 shops in this country and exited in 2014.

But the store will offer merchandise only for trying on — anyone wishing to actually purchase an item must do that online.

"With the exception of the clothing on display, the Santa Monica pop-up will operate without any inventory," said Andrea Rossetto, United Colors of Benetton's U.S. representative, in a prepared statement. "Customers will be able to try on and interact with the clothing, but then all purchases will be made through the in-store online portal and shipped directly to the customer's home.”

The pop-up may lead to additional stores, the company says. “Due to strong online sales in recent years, the brand is considering reopening stores on a more permanent basis in the United States,” reads the statement, quoting Executive Chairman Luciano Benetton.