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Before diving headfirst into entrepreneurship, ensure your business idea resonates with your target market and is built on a solid foundation. The U.S. Chamber of Commerce’s CO publication laid out seven actionable steps — including creating a basic business plan, testing a minimum viable product and leveraging crowdfunding platforms — to help entrepreneurs validate their ideas. One tip: Embrace all feedback, especially the negative, as opportunities to refine your business concept.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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