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Feeling stuck with your marketing? Consider WhatsApp. It has more than 2 billion users and robust messaging features and offers a cost-effective and personal way to connect with customers, provide support and drive growth through targeted campaigns and rich media capabilities. This Startup Nation article provides a comprehensive guide on using WhatsApp to enhance marketing and achieve business goals. One key takeaway: WhatsApp users spend an average of 30 minutes per day on the app, providing entrepreneurs with an unparalleled opportunity to capture and retain customer attention.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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