Using Predictive Analytics to Position for Retail Recovery

This event has passed. ICSC members may access the recorded webinar under Presentations below.

Sponsored by:

As parts of the world show signs of emergence from the initial Covid-19 onslaught, retailers are beginning to open their doors and are looking to reduce risk and increase opportunities through strategies underpinned by predictive analytics. The retailers who can understand context accurately and make data-driven plans for the future will be the winners.

This webinar will assist you in understanding:

• How the most effective retailers and restaurants are using data to understand previous pedestrian footfall and predict the most likely areas where the retail activity will return
• How to use predictive analytics to drive location intelligent channel optimization and marketing strategies

SPEAKERS
Eric Hynes, Senior Director, Head of Client Success & Partnerships, Unacast
Paul Thompson, Global Retail Business Development Executive, Precisely

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