The Art of Adaptive Marketing to Attract Local Consumers

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As successful mall operators are embracing digital channels to target particular sections of their audience, shopping center marketers need to work harder to entice customers to visit and spend. Importantly, they also have to reconsider the types of shoppers who would be most valuable in the current time. With discretionary travel minimized and restrictions on cross-state movement, marketers should look closer to home to attract local shoppers.

Join The Art of Adaptive Marketing to Attract Local Consumers to learn why malls with a digital-first strategy are key to surviving the ongoing ramifications of the pandemic. You will also learn:

• Why malls must target the right consumers and how this approach will help with acquiring, retaining and growing customer numbers for your tenants
• What are the latest consumer audiences, such as the community shopper, you need to incorporate into your customer engagement program  
• How to integrate physical and online customer touchpoints into a single seamless retail experience to support your entire organization
• How marketers are using customer loyalty programs to create new and predictable revenue streams that fund digital transformation investments

SPEAKERS
Ben Chesser, CEO, Coniq
Lisa Wagner, Principal, The Outlet Resource Group
 

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