Catering to Diverse Consumer Preferences

This event has passed. ICSC members may access the recorded webinar under Presentations below.

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Join us as we discuss the unique shopping habits of each generation and how retailers can cater to their needs. Plus, explore the results from Near’s newest retail survey of 2,048 global consumers along with trends in consumer behavior data and shopping center insights from the Directory of Major Malls/ShoppingCenters.com. 

 This webinar will give you the tools you need to succeed in the multi-generational marketplace and will cover topics including: 

• What Gen Z, Millennials, Gen X, and Baby Boomers look for in a retail experience 
• How to create a shopping environment that appeals to all generations 
• How to use marketing and promotions to reach different generations 
• Using buyer preferences to help you choose the most relevant shopping locations  
• Tips for adapting your strategy using consumer behavior data to cater to your diverse consumer base 

SPEAKERS
Keith Seard, Director, Business Operations & Strategy, B.I. Spatial 
Tama Shor, President, Directory of Major Malls/ShoppingCenters.com 
Kristina Tipton, Director, Market Research, Near

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