Leveraging Segmentation Data for Market Insights

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Data is at the cornerstone of decisionmaking for your business to gain deeper market insight, so it’s no surprise that data quality can play a key role in the outcome of your strategies. Simple demographic data reached its limit rapidly and is no longer sufficient to remain competitive. New segmentation data can provide users with an easy-to-understand classification of neighborhoods based on the socioeconomic and population characteristics of their residents. Join us to strengthen your target market/client understanding, including which groups are alike, think the same, have similar purchasing habits — and most importantly where they are located.

SPEAKERS
Alan Clark, Senior Enterprise Account Manager, Korem
Yan Trudeau, Partner Manager, Technology, Korem

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