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Vera Bradley is set to open a 3,300-square-foot store at Settlers Green, in North Conway, N.H., in the spring.
Vera Bradley has grown from a retailer of fashion bags into a lifestyle brand over the past decade, having announced licensing agreements for a bath collection and for sleepwear and loungewear lines. Across the U.S., Vera Bradley has 64 outlet stores with factory-exclusive patterns. “The company has had cross-generational success,” noted Laura Lemieux, Settlers Green’s marketing director, “unlike any other in the fashion industry.”